ExpHAIRiment is a hairspray brand that not only allows you to achieve the best volume and hold for your hair, but also allows you to embrace your creative side and invent looks that embrace the best parts of you.

The scribble imagery used in the brand reflects a loose, fun and experimental feel that stands out from the professional look of most other hairspray brands. The color scheme makes each product uniquely identifiable while also standing out from the bold, bright colors used by competitors. The product is designed to attract younger audiences and encourage experimentation rather than professionalism.

View the full video at: https://youtu.be/QnESxSuBOOc?si=BOk4jFDSrjygpm5V