First Step Home is a treatment center located in Walnut Hills, Cincinnati that provides a variety of services for women's addiction recovery. I was asked to create two brochures; one for First Step Home's general services and one for their maternal services.

When speaking with the team at First Step Home, I noticed three words that unified how passionate they are about the work they do; support, community, and hope. The general brochure design spotlights a butterfly motif, which signifies the bright future that those in need of First Step Home's services have ahead of them. The butterflies start from the bottom of the brochure and fly upward, symbolizing a guaranteed successful journey with the help of First Step Home's support.

The Maternal Services brochure showcases a reimagined version of the butterfly motif, symbolizing the same supportive message as the general brochure. The design incorporates the heart element from First Step Home's original logo and depicts the full lifecycle of a caterpillar turning into a butterfly. This signifies the growth that clients with First Step Home will be able to achieve while utilizing their support services.

These two brochures work together to look cohesive within the First Step Home brand while effectively highlighting the specific services they provide.