Trivago was looking for a refreshing new visual identity contained their previous color scheme, but pushed the idea of discovery and exploration to their clients. Their main tagline was "Search Savvy, Feel Super", and the brief asked for the branding to reflect this within the design.

The new logo creates a lowercase "t" made of arrows travelling in different directions which represent the variety of great options Trivago provides for clients planning their exciting adventures. This design also reflects the tagline and provides a sense of efficiency and trust that Trivago will find you the best hotels at the best prices, no matter where your travel dreams lie.